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Spin-off includes Q-Tips, Caress, Tigi, Timotei, Impulse and MonSavon.
April 30, 2021
By: TOM BRANNA
Editor
UPDATE: Unilever sold Elida Beauty to Boston-based private equity firm Yellow Wood Partners LLC in December 2023. Details can be found here. Unilever is spinning off a number of smaller beauty and personal care brands under the name Elida Beauty. The brands include Q-Tips, Caress, Tigi, Timotei and MonSavon. Together, they had sales of about $725 million (660 million euros) and are sold primarily in Europe and North America. Unilever is making the move as the brands “will benefit from d...
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